SimplySiti...the journey part 1

The creation of the logo was such a long journey, looked easy but the expectation is extremely high. With the name itself, SimplySiti products was created to simplify women needs in order to look beautiful. Behind love shape is 2 S that has been tuned in such a way to represent Siti Nurhaliza, what she can offers and the target market....It meant to appear simple and sleek...The 2 S was like a mirror image that compliment each other, intimate I must say, and the curvy to reflect women nature -the lenggok ~ the contour. The colour - rose gold was chosen to shows exclusivity.

The product itself took about 2 years to develop. It is not another celebrity product and it involved a lot of effort in creating a formula, test and so on.

For my side I involved almost on every aspect of design, from brand, packaging, advertisement, art direction, gondola, concept store. It was like giving birth to a newborn. I always believe that final design is not as important as the journey, what I have learn, the knowledge that I gained before the final one is the most vital... it was trill and excited at the same time to discover many possibilities from different angle.I am lucky in a way, DDEC won the pitch. Client, have gave 110% commitment. Datuk K, he personally have worked very closely with us in order to achieve the final result.

Such a very interesting journey..and I have learnt so much..Sometimes I just can't believe that I managed to complete this project...


cheers//syam

Jonker Walk

One of job that I proud of. The whole total branding for client from Malacca that will open up a cafe corner at  Wing B, Contact Pier Domestic, KLIA called JonkerWalk Kopitiam.

I was really excited about the whole process. I already can imagine the direction of the design when the owner told me the name of the cafe is JonkerWalk Kopitiam.

I love Jonker Street... The street where I used to spent my weekends brought along my kid to experience the culture. Jonker Walk is well known as a street with a row of antiques stores & cafes. The whole scenario is so rich in culture from the past, with combination of architecture and foods. 

The option of logo proposal was submitted with logo application on interior, uniform etc. I proposed the use of vibrant colour illustration and photography as supporting visual. By looking at every corner of the cafe I hope the customer can found bit and pieces of elements adapted from the street. With budget constraint and deadline this piece of art & design is something that I am quite happy and really proud of.

Some visual from early proposal

Client picked the window logo, it was rationalised based on window to welcoming visitors to the cafe, as a vital and precious architecture element found at Jonker Walk. Script font was chosen to give a feeling of casualness and friendly ambience. Used of golden and brown color is to reflect olden look, strolling down memorylane. 

Further enhancement made on window proposal but the result was essential.

Some of other window proposal based on original architecture at Jonker Walk.

Final logo agreed by client... yeayyyyy

Proposal for interior design (Kunang-Kunang)

Trip to Jonker Street Malacca - 2 days 1 night.

We went on Friday so we could capture the Pasar Malam and night scene. We also need to do a food photo shoot, images to be featured on Table Menu Design, Pillar etc. We stayed at Baba Nyonya House, favourite boutique hotel and the place was right inbetwen Jalan Tan Cheng Lock and Jonker Walk. I photographed the scene with help of my two designers K & Helmy. It was so fruitful awesome trip.

http://www.flickr.com/photos/little_syam/sets/72157610200372703/

Some of other proposals: 

Table Top Illustration Advetorial in KLIA Shopping Magazine

Standee Menu                                Order Chit

Tile Reproduction

The Making of...