The product itself took about 2 years to develop. It is not another celebrity product and it involved a lot of effort in creating a formula, test and so on.
For my side I involved almost on every aspect of design, from brand, packaging, advertisement, art direction, gondola, concept store. It was like giving birth to a newborn. I always believe that final design is not as important as the journey, what I have learn, the knowledge that I gained before the final one is the most vital... it was trill and excited at the same time to discover many possibilities from different angle.I am lucky in a way, DDEC won the pitch. Client, have gave 110% commitment. Datuk K, he personally have worked very closely with us in order to achieve the final result.
Such a very interesting journey..and I have learnt so much..Sometimes I just can't believe that I managed to complete this project...